{"id":1,"date":"2015-09-12T23:51:18","date_gmt":"2015-09-13T02:51:18","guid":{"rendered":"http:\/\/www.smplaces.com.br\/blog\/?p=1"},"modified":"2021-10-04T14:44:47","modified_gmt":"2021-10-04T17:44:47","slug":"a-vantangem-do-marketplace","status":"publish","type":"post","link":"https:\/\/www.smplaces.com.br\/blog\/atrair-cliente\/a-vantangem-do-marketplace\/","title":{"rendered":"A vantagem do Marketplace"},"content":{"rendered":"<p>O que s\u00e3o e-marketplaces:<\/p>\n<p style=\"text-align: justify;\">Os e-marketplaces s\u00e3o concentra\u00e7\u00f5es de lojas, seja de uma mesma categoria ou n\u00e3o, B2B ou B2C, com checkout unificado.<\/p>\n<p style=\"text-align: justify;\">H\u00e1 marketplaces de nicho (autope\u00e7as, produtos pet, inform\u00e1tica, roupas, etc) e gen\u00e9ricos.<\/p>\n<p style=\"text-align: justify;\">O conceito de marketplaces existe h\u00e1 anos no varejo f\u00edsico (shopping centers, feiras ou regi\u00f5es com concentra\u00e7\u00e3o de lojas tais como: 25 de Mar\u00e7o, Jos\u00e9 Paulino, Santa Efig\u00eania, etc).<\/p>\n<p style=\"text-align: justify;\">A vantagem \u00e9 que as lojas se aproveitam de simbiose de tr\u00e1fego de clientes, independente de serem concorrentes entre si.<\/p>\n<p style=\"text-align: justify;\">O Brasil tem 110 milh\u00f5es de internautas. Desses, 62 milh\u00f5es j\u00e1 fizeram uma compra pela Internet.<\/p>\n<p>Em 2014 as vendas online movimentaram no Brasil*:<\/p>\n<ul>\n<li>R$ <b>39,9 bilh\u00f5es <\/b>em vendas <b>B2C<\/b><\/li>\n<li>R$ <b>290,5 bilh\u00f5es<\/b> em vendas <b><b>B2B<\/b><\/b>Em 2020 as vendas online movimentar\u00e3o no Brasil*:<\/li>\n<\/ul>\n<ul>\n<li>R$ <b>130,5 bilh\u00f5es <\/b>em vendas <b>B2C<\/b><\/li>\n<li>R$ <b>1,1 trilh\u00e3o <\/b>em vendas <b>B2B<\/b><\/li>\n<\/ul>\n<p>* Estimativa ABComm<\/p>\n<p><b>Vantagens para o lojista:<\/b><\/p>\n<ul>\n<li>Atrai clientes em busca de uma categoria em comum<\/li>\n<li>O tr\u00e1fego rateado tem baixo custo<\/li>\n<li>O <i>one<\/i><i> stop shop<\/i> fideliza mais clientes<\/li>\n<li>A plataforma de e-commerce \u00e9 subsidiada<\/li>\n<li>A interconex\u00e3o de tr\u00e1fego entre lojas gera mais vendas<\/li>\n<li>Melhor experi\u00eancia de compra para os clientes<\/li>\n<li>Mais confian\u00e7a para os visitantes comprarem<\/li>\n<\/ul>\n<p>Vendas em Marketplaces B2C brasileiros<\/p>\n<p>(em bilh\u00f5es R$)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-11 size-medium\" title=\"Fatarumento marketplaces b2c\" src=\"http:\/\/www.smplaces.com.br\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-13-at-12.47.44-300x183.png\" alt=\"Fatarumento marketplaces b2c\" width=\"300\" height=\"183\" srcset=\"https:\/\/www.smplaces.com.br\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-13-at-12.47.44-300x183.png 300w, https:\/\/www.smplaces.com.br\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-13-at-12.47.44.png 402w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">A <b>SM <\/b><b>Places<\/b> \u00e9 primeira plataforma brasileira de marketplaces no modelo SaaS (Software as a Service).<\/p>\n<p style=\"text-align: justify;\">Atrav\u00e9s da <b>SM <\/b><b>Places<\/b> \u00e9 poss\u00edvel criar em apenas alguns minutos, de forma r\u00e1pida e f\u00e1cil, um marketplace pronto para receber centenas de lojas.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12 size-large\" title=\"Funcionalidades marketplace\" src=\"http:\/\/www.smplaces.com.br\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-13-at-12.52.29-1024x275.png\" alt=\"Funcionalidades marketplace\" width=\"660\" height=\"177\" srcset=\"https:\/\/www.smplaces.com.br\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-13-at-12.52.29-1024x275.png 1024w, https:\/\/www.smplaces.com.br\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-13-at-12.52.29-300x80.png 300w, https:\/\/www.smplaces.com.br\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-13-at-12.52.29.png 1152w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que s\u00e3o e-marketplaces: Os e-marketplaces s\u00e3o concentra\u00e7\u00f5es de lojas, seja de uma mesma categoria ou n\u00e3o, B2B ou B2C, com checkout unificado. H\u00e1 marketplaces de nicho (autope\u00e7as, produtos pet, inform\u00e1tica, roupas, etc) e gen\u00e9ricos. O conceito de marketplaces existe h\u00e1 anos no varejo f\u00edsico (shopping centers, feiras ou regi\u00f5es com concentra\u00e7\u00e3o de lojas tais como: 25 de Mar\u00e7o, Jos\u00e9 Paulino, Santa Efig\u00eania, etc). A vantagem \u00e9 que as lojas se aproveitam de simbiose de tr\u00e1fego de clientes, independente de serem concorrentes entre si. O <a href=\"https:\/\/www.smplaces.com.br\/blog\/atrair-cliente\/a-vantangem-do-marketplace\/\" class=\"more-link\"><span>Continue lendo<\/span>\u2192<\/a><\/p>\n","protected":false},"author":1,"featured_media":11087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[130,131],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>A vantagem do Marketplace | Sm.Places<\/title>\r\n<meta name=\"description\" content=\"O que s\u00e3o e-marketplaces: Os marketplaces s\u00e3o concentra\u00e7\u00f5es de lojas, seja de uma mesma categoria ou n\u00e3o, B2B ou B2C, com checkout unificado. Fale conosco.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.smplaces.com.br\/blog\/atrair-cliente\/a-vantangem-do-marketplace\/\" \/>\r\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"A vantagem do Marketplace | Sm.Places\" \/>\r\n<meta property=\"og:description\" content=\"O que s\u00e3o e-marketplaces: Os marketplaces s\u00e3o concentra\u00e7\u00f5es de lojas, seja de uma mesma categoria ou n\u00e3o, B2B ou B2C, com checkout unificado. 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